Impact Of Digital Marketing
Today, our society is driven by digital technology. Digital marketing has had an intense impact on the traditional ways of marketing. There are about 3 billion people across the world, who use social networking sites daily. In a study conducted by a digital marketing agency, it was found that on social media, people are mostly following brands rather than celebrities. Hence, it’s very high time that digital media is utilized to magnify a brand’s image along with other activities that are helpful to the business.
Here are some benefits of digital marketing and its impact on the businesses:
1) Increase in Brand Awareness
Today, more than half of the world uses social media platforms. It makes social media a natural place to connect with highly targeted potential buyers. This can boost the brand awareness that your brand deserves.
About 60 percent of Instagram users have said that they got to know some new products on social media. It means customers do not only connect with brands that they already know about but also, with the new ones that they discover on social media platforms.
2) Generation of Leads
Digital media is a low-commitment way for new customers to show an interest in business products. Getting leads is a very important advantage for any business with the help of social media. This is the sign that customers are interested in the brand and its products.
3) Boost in Sales
You can sell anything on social media. A digital marketing strategy can make good business and opportunities for a brand. The number of people who use social media is always rising and social sales tools continuously evolving. This will make social media networks increasingly important for e-commerce and product search
4) Grow Viral
Your content gets a boost to new audiences when people start liking, sharing and commenting on your posts. The next step in this concept is ‘going viral’. Once your content is shared by follows, your content starts to spread across the entire internet, gets thousands or millions of shares.
Such exposure is beneficial because all the likes, shares and comments reflect an existing connection with your business. If a user sees that a post has been liked by a friend, he/she is likely to check out what is being said, even if they’ve never heard of the company before. Getting viral isn’t effortless but without social media, it would be impossible!
5) Engage Customers and Audience
Social media platforms are convenient for brands to directly interact with customers. Traditional media was a one-way direction when it came to communication, social media allows for a dialogue between the brand and its audience. So, if you want your followers to be engaged, you need to be most engaged. It is important to stay active and answer the comments and questions on the brand’s social media posts in an appropriate and professional manner.
There are multiple digital marketing agencies in Mumbai and other cities that offers digital marketing services. Contact Crayon Infotech for digital marketing services that offers end-to-end digital solutions for all your business needs.
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Last Update : Feb 10, 2020
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