iOS App Development | Employ Rich Notifications
Segmentation also has a positive impact on lead conversions. Leads are 3 times more likely to complete a conversion when the messaging is user-specific.
Give The User What They Want
With user segmentation and analytics you can determine which users are likely to find particular messaging useful. As a result, you can decide which methods drive higher engagement rates on a user to user basis. Personalizing the notification to provide content that is relevant to the user is crucial for a successful notification strategy.
When it comes to personalization, it’s important to pay attention to a user’s activity within the app. This way, you can send content based on what the user finds most relevant. The goal is to encourage a sense of one-on-one communication rather than putting the user on the receiving end of a non-specific broadcast.
Another key tactic for personalization is to employ rich notifications. Rich notifications allow you to incorporate text, images, audio and interactivity in your push notifications. On top of that, mobile marketers can now add clickable responses within push notifications allowing users to like, share or save specific content. This adds another level of functionality allowing users to receive more individual-level value from your app.
As Leanplum points out, interactivity amplifies the engagement and retention factor of push notifications.When users have the ability to interact with messages the experience becomes more meaningful, personal and engaging.
Push notifications are hugely beneficial when it comes to re-engaging users who have dropped out of the conversion funnel, or have otherwise disengaged. Re-engagement is a major part of any mobile marketing strategy, and again, relies heavily on personalization. To properly employ a re-engagement strategy with push notifications, behavioral patterns play a huge role in winning over users. Truthfully, users withdraw for a reason and sending them a multitude of irrelevant messages will likely make them withdraw further.
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