Mobile Application Development | Reducing App Churn with Push Notifications
Another tactic involves a straightforward, albeit creative first impression. iOS supplies a default dialogue box for push notification permission. More often than not, this advantageous tool does not reach its full potential. Serving users a generic, and often unimaginative request does nothing to pique interest, nor does this type of messaging incentivize action.
For the best results, initiate your onboarding strategy with a splash page. This extra screen is prime real estate for communicating how push notifications will enhance the overall user experience. An interactive walkthrough can effectively define the core functionality of push notifications. If a user completely understands the personal benefits of app push notifications, the likelihood of opt-in success significantly increases.
Timing is everything. Putting off the initial request with an interactive and contextual splash screen affords you time to evaluate a user’s interest in your app. This way, you can advertise mobile app push notifications at the most opportune moment. If a user agrees to receive notifications in the pre-ask splash page, you can then direct them to the official dialogue box. If a user declines push notifications, wait until they familiarize themselves with the application before requesting permission a second time.
Reducing App Churn with Push Notifications
Once users agree to receive push notifications, you can deliver strategic, contextually relevant messages. Here are several guidelines to follow to help leverage push effectively.
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