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Cameo & Beyond – Modern Heirlooms from Europe’s Heart. | |
1. Origins & Brand Founders Founded: Cameo & Beyond was established in 2015 by Francesco Paolillo and his wife Soraya (Cameo & Beyond). Francesco hails from a lineage of cameo artisans in the Torre del Greco region near Naples—his parents, Giovanni and Ermelinda, began producing porcelain cameos more than 50 years ago (Cameo & Beyond). Soraya, originally from Paris with a background in journalism, brought creativity and international experience working with high-jewelry brands (Cameo & Beyond). Francesco’s sister, Margherita, oversees the Venice atelier, applying multi-generational craftsmanship to each piece (Cameo & Beyond). 2. Vision & Design Philosophy Cultural fusion: The brand unites Italian cameo tradition with British contemporary design, with designs conceived in London and realized at their Venice atelier (Cameo & Beyond, gioiellis.com). Storytelling through art: Each cameo reflects a myth or narrative—a symbolic “bas-relief of a universe long gone.” The goal is to create wearable storytelling objects, merging history with personal expression (Cameo & Beyond). 3. Material Choices & Craftsmanship Core material: Fine porcelain (or Venetian pasta vitrea), rather than traditional shell or stone, enables vibrant color palettes and refined detail (gioiellis.com). Setting: Handcrafted cameos are set into 18 ct gold‑plated or rhodium-plated sterling silver, occasionally featuring pearls or cubic zirconia. Each piece undergoes rigorous quality checks (Cameo & Beyond). Handmade tradition: From sketching to finishing, every step values artisanal precision passed down through generations (Cameo & Beyond). 4. Product Lines & Creative Collections Classic Cameo collection: Reimagined renditions of flowers, Greco-Roman figures, cherubs—a modern take on traditional motifs (Cameo & Beyond). Beyond Collection: Expands the cameo tradition with bold color, non-traditional shapes, and contemporary configurations (e.g., hoop earrings, bracelets) in porcelain and vermeil settings, all priced at accessible luxury levels (€75–€445) (Cameo & Beyond). 5. Business Model & Brand Strategy Direct-to-Consumer & E‑commerce: Cameo & Beyond operates exclusively online, shipping internationally via DHL. They do not maintain physical storefronts, though they partner with select stockists for trade sales Press visibility: Featured in elite fashion publications such as British Vogue, Sunday Times Style, JCK Insider, and showcased at events like VicenzaOro, underlining credibility and luxury positioning (Cameo & Beyond). 6. Operational & Working Approach Lean, tradition-driven team: Based between London (design HQ) and Venice (production atelier), combining heritage craftsmanship with modern creativity. Iterative quality process: Each cameo flows through meticulous stages—from sketch to polish—with multi-level craftsmanship ensuring finesse. 7. Culture & Values Though specifics about internal culture for Cameo & Beyond aren’t public, we can infer values from their founders’ backgrounds: Heritage meets modernity: They cherish family legacy while innovating visually and conceptually. Artistic integrity: Emphasis on handmade details and meaningful storytelling. Female empowerment: Widely marketed toward and created by women; founder Soraya and atelier head Margherita central to operations. | |
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| Target State: All States Target City : All Cities Last Update : Jul 25, 2025 5:05 PM Number of Views: 37 | Item Owner : Francesco Paolillo Contact Email: Contact Phone: (None) |
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USAOnlineClassifieds > Shopping > Jewelry & Watches > Item ID 2699070
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2025-07-31 (0.904 sec)