Digital or Physical: The Best ways Advertise your Home
We live in a digital world now, and you might assume that as a result, old methods of advertising your home such as leaflets, signs and descriptions have faded away.
But you’d be wrong!
Sure, putting your home on an online listing website can certainly help – in fact, it will help – but there’s more to it than that. The value of a physical piece of advertising shouldn’t be undermined. In most cases, to sell a properly quickly and effectively, you need to balance both online and offline marketing resources and techniques.
Here are some of the best ways to advertise your home and what you’ll need to do for each.
Before a potential buyer visits your home, you have a chance to grab their attention through some impressive photography. This is going to be used on a lot of your marketing materials, both printed and digital. Leaflets, website listings and more will use this. If it’s not enough to catch a potential buyer’s attention, you’ve lost some of your audience.
To get the best photographs, aim to take them on a bright day and take advantage of the natural light to really show off your home from the outside and the rooms inside. This makes spring, summer and autumn ideal times but with the former and latter watch out for rainy days. It makes winter a more difficult time to grab these images but it is still possible. Don’t be afraid to update them for the seasons as time goes by, either.
Once you’ve got the photos, an engaging description is the next essential step. Like the photographs, this will be used online and offline, with minor tweaks, to make sure it takes advantage of each platform. This isn’t simply a list of rooms and features. You want to entice potential buyers into booking a viewing at your home.
Continue reading: https://southcoast.lpages.co/digital-or-physical-the-best-ways-advertise-your-home
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Last Update : Mar 14, 2018
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