Episode 8 – Discussing Digital Performance Marketing with Alana Levine (Business Opportunities - Marketing & Sales)
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Item ID 2400146 in Category: Business Opportunities - Marketing & Sales
Episode 8 – Discussing Digital Performance Marketing with Alana Levine | |
Fatima Rangwala [0:00] Hi. Welcome to another exciting episode of The Martech Cube Podcast. Joining us today is Alana Levine, a true visionary and the Chief Revenue Officer (CRO) of Fintel Connect. Fintel Connect, headquartered in Vancouver, stands as a trailblazer in performance marketing technology tailored explicitly for the financial sector. It adeptly navigates the nexus of technology and financial services, transforming affiliate marketing into a potent conduit for delivering consumers invaluable insights on banking alternatives, credit cards, and more. Alana Levine [02:10] Thank you. What an introduction, Fatima. Thank you so much. I'm really excited to be here. Fatima Rangwala [02:20] All right, thank you. And, it's a pleasure, Alana, definitely. So, before we get into our conversation, I think it would really help if we could get enlightened on why marketing and compliance are so crucial, especially for banking-as-a-service? Alana Levine [02:42] Sure. I think for those who are listening in who may not necessarily be as familiar as to the relationship between the Fintech ecosystem and the banks that really support them, it's important to understand that these partnerships are very co-dependent. There's amazing innovation that's happening with new developing financial services products. And these fintechs need to partner with these back end banks who own the banking licenses and can help support and provide the foundation for them to deliver their products to their audiences. And so what happens is these fintechs are innovators. They're amazing marketers. They really know how to build a brand. However, it's important for them to work really congruently and closely with their banking-as-a-service partners or those back end banks that are really providing them with that financial foundation. And so from a compliance standpoint, what happens is these back end banks are the ones that hold the licenses and the ones that the regulators will hold accountable for these fintechs to make sure that they are aligning and complying with the appropriate regulations from consumer production, UDAP, regulations that make sure that there's fair lending practices, appropriate transparency with how products are being marketed. Check Out the New MTC Podcast. | |
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2024-05-16 (0.386 sec)