3 Tips for Adding Direct Mail to Your Modern Marketing Plan (Business Opportunities - Advertising Service)
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Item ID 2340985 in Category: Business Opportunities - Advertising Service
3 Tips for Adding Direct Mail to Your Modern Marketing Plan | |
Direct mail is one of the oldest forms of advertising, but that doesn’t mean it hasn’t undergone some facelifts over time. Today, we are witnessing an uptick in direct mail marketing due to a number of factors — the pandemic forced people to spend more time at home, the price of digital advertising has increased, and technology has improved and modernized mail. Not only are Americans paying more attention to their mailboxes, but they’re also on legacy social media platforms less. Facebook, for example, experienced constant growth for 17 years until 2021 when their daily user numbers significantly dropped for the first time. At the same time, Facebook dramatically increased the cost of ads — a whopping 89% in 2021 according to Hunch. Also read:- social media marketing monitoring Include Modern Elements that Make It Easier than Ever to Jump from Offline to Online Mail is also popular among all generations. Take a quick look at these statistics on each age group: 63% of Gen Z consumers are more excited about direct mail now than they were a year ago (RRD), and 72% said they would be disappointed if they no longer received mail (USPS). 82% of Millennials view print advertisements as more trustworthy than digital ads, and 62% of Millennials read the mail they receive (USPS). In a sea of emails and overwhelming digital ads online, the physical mailer stands out. It makes a deeper, longer-lasting impression, and brands and messages are easier to recall later. Incorporate Automated Direct Mail into Your Follow-up System to Boost Sales and ROI Direct mail is most often thought of as a great way to warm up a cold lead. Traditional advertising textbooks put it at the top of the funnel to generate awareness, alongside TV commercials and billboards. Create Lifetime Customers by Staying Consistent with Your Marketing Ask yourself this question: do you tend to stay loyal to brands that communicate with you more or less? It’s often the companies that stay consistent in their marketing and messaging that land more sales and build more loyalty. You can accomplish this by keeping track of customer behavior in your CRM and using an automated direct mail campaign to encourage repeat purchases. Pre-programmed CRM-based mailings like these often fall under the umbrella of account-based marketing I hope you’re brimming with new ideas to get started on a modern direct mail campaign. Just remember that if you keep reaching your current customers and new prospects in diverse and innovative ways, you’ll experience the results you are looking for. Stay Ahead of the Game with MTC Podcast  | |
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| Target State: California Target City : Los Angeles Last Update : Aug 16, 2023 6:21 AM Number of Views: 60 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
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2024-05-16 (0.391 sec)