Types of digital marketing
Digital marketing can appear in many forms, including the following:
Email marketing. Organisations reach out to customers and prospective customers through email with the goal of promoting current business practices such as sales or events.
Social media marketing. Organisations use social media marketing through platforms including Facebook, Twitter and Pinterest to connect and communicate with customers and prospective customers, notifying them of updates or deals, as well as just communicating and building social trust.
Pay-per-click (PPC) advertising. PPC advertising enables organisations to advertise on different websites with paid ads. An example of such an advertisement is a banner ad. If enough data or cookies are collected about a user, these ads can be targeted by characteristics like age, gender, location or general interests. The ad publisher is paid every time a user clicks on the ad.
Content marketing. This digital marketing strategy tries to reach customers through content. Content refers to something an organisation produces and publishes on a website with the intent to promote it through other marketing types, such as social media or email.
Sponsored content. An organisation pays another business to create and promote content that highlights the marketer's product or service.
Affiliate marketing. An organisation pays a commission to an influencer on a specific platform, such as YouTube or Instagram, to promote its product or service.
Short Message Service (SMS) marketing. Organisations might choose to use SMS messages to send promotions to customers. Political candidates running for office commonly send SMS messages as a part of their campaigning efforts.
Marketing automation software has also become increasingly important to digital marketing as companies try to reach a broader swath of potential customers and
link customer behaviour with potential new purchases. For etarget visitors to potentially sell products and services.Digitaxample, organisations use marketing automation to measure visitor behaviour on their websites, and then https://www.techtarget.com/
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