Interactive Digital Signage Solution for Retail
Solution for a Winning Retail Experience
With the ubiquity of mobile devices, rise of online shopping, and growth of social media, the retail landscape has changed dramatically. Today’s shoppers are smarter and more technology oriented than ever before. They want in-store access to product information, suggestions, promotions, ordering, and so much more.
But how do you offer these services while helping your business engage customers and increase revenue? Many retail businesses have adopted large format digital signage displays to reach customers in entirely new ways.
Building Brand Awareness
Your brand is more than a logo—it’s a personality that represents your business’ values and philosophy. It’s what your customers respond to even before they decide to make a purchase. To build brand awareness, you have to engage customers. Cutting through all of the noise to reach your customers and build trust isn’t always an easy task, especially given the pervasiveness of print, television, as well as online advertising.
A study conducted by Statista found that more than 52% of U.S. millennials are looking for brands that they can trust.
According to a TTV marketing survey, 78% of business reported using digital signage and 50% planned to increase their digital signage budgets.
Implementing digital signage displays throughout your store is great way to engage customers and showcase your brand’s personality. It can also help you reduce costs and provides a powerful platform for targeted marketing and merchandising strategies.
Displays Aren’t Limited to Indoors
Taking advantage of all space available to you to entice your customers to come inside the store can now move to your outside space as well. With displays that are immune to sunlight and glare, your interactive outdoor display can impress passersby, enticing them to come inside. Now that your physical store has to compete with online retailers as well, having an eye and attention grabbing display gives your store the wow-factor that gets customers to come inside and find out more about your brand and products.
Instead of traditional window displays that required extensive printing, sticking to windows, and timely set-up and teardown procedures, your interactive outdoor displays work in any environment.
Immersive Video Walls
Once you have customers inside your store, enticing them to buy your products is the next challenge. Traditional in-store displays face many of the same problems as static window displays. They take up precious retail space. The displays can only feature a few products, and you can only target a very small segment of shoppers with their content, making them poor tools for sustained customer engagement and sales.
Customers like to feel as if they are making informed buying decisions, and interactive product walls are a way to engage them with targeted information and promotions that converts to more in-store sales.
According to a recent study, if they had to choose, 42% of retail consumers would choose to shop at a store with video displays.
Another study finds that 63% of people state that digital signage captivates their attention.
With interactive product walls, you can create a truly immersive shopping experience that links virtual content with the physical experience. New technologies that feature multi-touch capabilities allow you to create virtual displays that can be customized to deliver content according to a shopper’s gender, the current weather conditions, available inventory, or to highlight sales and specials. In addition, they can provide QR codes to encourage shoppers to learn more about products on their mobile devices, increasing cross channel selling opportunities.
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