Your mission: grow your audience by keeping your current viewer and attracting new ones (Communities - Child Care)

Item ID 1577613 in Category: Communities - Child Care

Your mission: grow your audience by keeping your current viewer and attracting new ones


Your mission: grow your audience by keeping your current viewer and attracting new ones. The answer is in all that viewer data you have. The challenge is to make sense out of the data and discern with confidence how schedule changes — from a single program to a whole block — will affect viewership; to determine which new content to acquire. The real question is, is your confidence backed by actual data or just your gut? The success of the network depends on you getting it right.

RSG Media does it for you. We use AI and machine learning to make sense of all your data. Our technology forecasts audience with 95% accuracy compared to actuals. We show you which content is the best to acquire for any specific network, day, or time slot based on your audience, your brand, your guarantees, and what the competition has scheduled. We even generate thousands of what-if schedules automatically and compare until we find the optimal schedule for you.

The result: a larger, more engaged audience, yielding more subscribers

A Bigger Bang for Your Marketing Buck

Promos always involved too much guesswork — until now. People believed it was better to overspend and hit goals than underspend and miss them. Marketing knew that they were wasting promos, just not which ones. The most popular tools were all outdated.

RSG Media found a better way. We save our Network customers millions of dollars each year by using advanced data models and machine learning to target promos much more effectively. We deliver audience targets using 20% fewer promo spots. We free up inventory, driving more dollars to the bottom line.

Boost Advertising Profits by Better Planning and Better Delivery

You want to get the most from your advertising inventory, and there are so many challenges. Poor planning misallocates the best spots. ADUs give away spots you could have sold. Over delivery is money left on the table.

How do you quickly create deal-plans that optimize inventory allocation, satisfying clients, even with lower value spots? How do you improve your advertiser mix to increase CPMs and revenue? How do you manage campaigns to avoid ADUs and over-delivery, all while honoring the constraints and terms for each deal? (What would you do if you could get rid of $30 million in ADUs?)

RSG Media solves these and many other related questions. Our ad optimization technology drives millions in ad revenue to our customers’ bottom lines, year after year.

Make More Money from Your Content

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Target State: All States
Target City : New York
Last Update : Dec 03, 2021 10:26 AM
Number of Views: 80
Item  Owner  : RSG Media Systems, LLC
Contact Email:
Contact Phone: 1-646-839-4100

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2022-08-16 (0.392 sec)