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Item ID 1389881 in Category: Business Opportunities - Marketing & Sales

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10 Questions to Ask Before Hiring a Marketing Agency

Just like hiring the right employee, finding a marketing company takes time. It is important not to do an Internet search and just pick the top result; you need to dig a little deeper, do your research, and find the best fit.
Here are the top 10 questions to ask when speaking to different marketing companies:
1. What Services Do You Offer?
Obviously, the first consideration is whether the agency checks all the boxes for the marketing and advertising channels you want to use. In addition to the “basics” of SEO, web design, social media, etc., it is important to know if the agency handles other, more specialized campaigns that align with your goals (such as email marketing, traditional media, etc.).
Don’t just take the rep’s word for it. Ask for examples of the work the agency has done.
2. How Are Contracts Structured?
You need to know how you will be billed for marketing and advertising services. Does the agency work on retainer? Are you billed hourly? Confirm not only how payment works but whether you are locked in to a contract for a particular amount of time (e.g., month to month, yearly, etc.).
3. What Is Included in My Bill?
Some marketing agencies charge a la carte. When work is completed, you are charged based on the hours and costs involved.
If, on the other hand, you pay a retainer or you get a set amount of hours per month, you need to know what is included in those hours. Knowing what you pay for and what you get in return is essential not only for budgeting, but to build trust with the agency.
4. Do You Have Experience with Businesses in My Industry?
Experience matters. This is true not only of the years the agency has been in business or the combined experience of the employees but the knowledge the agency has serving your industry.
5. Do You Outsource Work?
You’re already entrusting your marketing to an outside party. If the agency then turns around and hires yet another person or group to handle your campaigns, this is a red flag.
For the purposes of responsiveness, quality control, and more, you should only hire a marketing agency that works on your account directly.
6. Who Will I Be Working With?
At the very least, you should have a dedicated contact person you can reach out to with questions and concerns. If all you get is a main phone number where a different person answers every time, this could signal that the agency doesn’t have dedicated support for its clients.
7. How Often Will I Be Able to Speak to My Marketing Rep?
Questions and concerns can arise any time of day. You need to know that your agency is available to address your needs promptly.

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Last Update : Sep 27, 2022 5:02 AM
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